“We want to become synonymous with good user experience for video,” says Abdul Rehman, co-founder and chief executive of SSIMWave. The start-up, which was spun out of the University of Waterloo in Canada in 2013, wants to improve how people watch videos online.
The company’s technology is based on a family of algorithms developed by Zhou Wang, a computer engineer at Waterloo and Rehman’s PhD supervisor. The structural similarity, or SSIM, algorithms can predict how someone will perceive the technical quality of a video, and thus help to ensure that viewers have the best possible experience. Read more in Nature.